“What if I fall? Oh, But what if you fly?”

I believe the depth of branding is entirely overlooked.

It’s energy work, in its most fertile of soils.

One who truly knows themselves knows how to design, build, and actualize their essence in a skillful way.

One who doesn’t truly know themselves believes branding is a cacophony of cute graphics, expensive brand shoots and profiles that all bleed together.

Surely, that’s only the case when the person hasn’t tapped into their unique brilliance.

“Our greatest fear isn’t that we’re inadequate. Our greatest fear is that we’re powerful behind measure.”

“What if I fall?
Oh,
But what if you fly?”

It’s the flying into our power and having the wherewithal, the compounded confidence, and the innovative explosion that most overlook about branding.

It runs so deep……….
Because it IS so deep.
It’s deepening into the somatic unlearning of our creative oppression, and dialling up our confidence in OUR unique heartbeat.

If we’ve been thwarted to succumb to smallness,
If we’ve been running in circles away from failure,
If we’ve bought into the illusion that we’re not different, specially shaped, or gifted with something sizzled…

Branding will go right over our head.

Cigarettes understands their brand.
They’re not here to sell you health, they’re here to sell you a habit.

Instagram understands their brand.
They’re here to compete and create an landscape that appeals to a certain audience, so they spend the most amount of time on their platform.

I believe the depth of branding is entirely overlooked, and we’re gonna change that..

Because you’re here to change the fabric of reality as we know it.

Aren’t you?